Rokeby. Set. Go.

With higher awareness for the 30g protein than the actual brand, we rebranded Rokeby and launched the Rokeby Set Go campaign to build awareness and increase brand penetration and sales.

The campaign included OOH, TV, a full renovation of Rokeby's social channels and active partnerships with brand ambassadors and run clubs.

Household penetration increased to 3.96% from 3%. Market share grew from 2.4% to 5.1% in the premium functional dairy segment. And brand search increased 220%.