Cocobella. Feel cocobetter.
Aligned with a brand refresh, the cocobella campaign launched across TV, social and out-of-home.
Social
Along with six and fifteen second cuts for social, content creators, ambassadors and the internal content team rallied around the feel cocobetter tagline.
OOH
Out-of-home saw bus shelters, billboards and street posters strategically placed throughout urban centres across Australia.
Photography
There were shoots. Lots and lots of shoots. There were tabletop shoots, lifestyle shoots, athlete shoots, influencer shoots, studio shoots, product shoots, portrait shoots, action shoots, ambassador shoots, and video shoots. And they all considered 1x1, 4x5, 9x16, and 16x9 for all things print and digital.
Web
Design and Art Direction
The single source of truth for any brand is the brand book. We created cocobella’s to contain the do’s, the dont’s and all the feels.
