Cocobella Hydrate
Cocobella Hydrate was created to meet the hydration needs of an active lifestyle. The design process started with the bottle and utilized Cocobella’s two most recognizable brand assets, the cocobella blue and palm tree. To build awareness and credibility around Hydrate’s rapid natural hydration, we partnered with athletes for a social-first campaign that highlighted how they can feel better, even when they’re at their best.
Bottle and package design
Photography
Social
Multiple pieces of content were created around each athlete for organic and collab posts. Athletes included Torrie Lewis, Australia's fastest 100m and 200m woman, Collingwood winger Josh Daicos and Matilda Haylee Raso.
