Just keep going.

Even during a global pandemic, people were finding ways to get out and be active, and Clif needed to remind those people that regardless of their athletic ability, Clif Bars are made to fuel those moments.

The Sustained and Just Keep Going campaigns, running simultaneously, delivered $36mm in sales with an ROI of over 10:1, driving 2/3rds of sales directly, and 1/3 of sales indirectly through brand building.