California Water Foundation
Working as part of the CWF team, a visual metaphor was created to depict how the lack of water would permanently change California. Delivered as mini-flags to legislators and media, and supported by print and banner advertising, the concept was promptly picked up by news outlets, appearing on MSNBC, CBS, and FOX. Based on that success, the camel flag was again unfurled to help educate the public about the state water bond.
The campaign won gold for Best Political PR Campaign at the Cappies, which celebrates the best in Sacramento public relations.
Years later, flags sent to California legislators began appearing on random people’s desks and Twitter, sometimes earning a whopping two comments and fourteen likes.